Tips for Building a Performance-Based Outreach Business

I am thrilled to announce that my friend and former colleague, Jane Hermansen from Mayo Clinic, has agreed to present her top tips for building a performance-based outreach business in a XiFin webinar. If you have not had the pleasure of hearing Jane present, she is a recognized authority on effectively running hospital outreach laboratories and a lively, informative presenter.

In this captivating session, Jane will present how outreach labs can thrive in today’s competitive market, challenged with ongoing revenue compression, as demonstrated with PAMA and the 2018 CLFS. She will also provide her recommendations on how outreach lab leaders can better demonstrate the value of their lab to the hospital and health system.

WHEN: Wednesday, March 14th, 11:00 AM PT / 2:00 PM ET

Register Today!

In this Webinar, attendees will learn:

• Why the ability to measure their outreach lab’s performance from a business perspective is critical to success
• What it takes to operate and report as a performance-based business, including:

• Basic understanding of financial concepts
• Key financial performance metrics to track
• Additional operational KPIs that help you show the value of your outreach lab

Jane Hermansen: Manager, Outreach and Network Development, Mayo Clinic / Mayo Medical Laboratories

With more than 30 years of clinical laboratory experience within the community hospital and academic medical center settings, Jane has been at Mayo Clinic since 1988. She currently manages the outreach consulting and health plan contracting network activities for hospital laboratories across the country. Jane holds a B.A. in Medical Technology from Concordia College and a Masters of Business Administration degree from the New York Institute of Technology. Learn more about Jane.