Elevance Health to rebrand Amerigroup plans as Wellpoint in 6 states

Last year, Blues plan giant Anthem unveiled a corporate rebrand as Elevance Health, a move it said better illustrated its ambitions to be more than just a health plan.

Now, the company is updating the branding for its Amerigroup segment to Wellpoint in a bid to better align the government insurance business with its push toward whole health, Elevance Health tells Fierce Healthcare exclusively. The rebrand will roll out in January 2024, pending regulatory approvals, in six states: Arizona, Iowa, New Jersey, Tennessee, Texas and Washington.

Source: https://www.fiercehealthcare.com/payers/elevance-health-rebrand-amerigroup-plans-wellpoint-6-states