Anthem launches Carelon, Wellpoint ahead of Elevance Health rebrand

Anthem will officially become Elevance Health on June 28, and, as part of its corporate rebrand, it’s also launching new brands for two of its subsidiaries.

The insurer will consolidate its healthcare services businesses under one umbrella, called Carelon. Carelon is a combination of the word “care” with the suffix “lon,” which means full or complete, representing the company’s ambition to offer an end-to-end care experience.

Carelon will include Anthem’s in-house pharmacy benefit manager Ingenio Rx as well as recent acquisitions such as Beacon Health Options, a behavioral health provider, and myNEXUS, a home healthcare company.

In addition to Carelon, Anthem will unify its Medicare, Medicaid and commercial plans in certain markets under the new Wellpoint brand. The company’s affiliated Anthem Blue Cross and Anthem Blue Cross and Blue Shield plans will not be impacted by the change.

Source: https://www.fiercehealthcare.com/payers/anthem-launches-carelon-wellpoint-ahead-elevance-health-rebrand